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Laura Gonzalez · Senior UX Designer, Design Systems & AI

Based in Tarragona, Spain
Senior UX Designer
Design Systems & AI
Hi, I'm Laura
I design solutions for
complex problems

I have 8+ years of experience in UX design and I'm a Design Systems specialist. I work mostly with products that have too many flows, too many stakeholders, and not enough structure. That's usually where I feel at home.

I like clarity. I like systems. I like when things make sense.

Here's what
I actually do all day
01
UX & Product Design

Turning ambiguous problems into clear, structured interfaces. I work across the full product lifecycle, from early discovery to polished interactions, always optimizing for the people who'll actually use the thing.

End-to-end product design
Complex workflows
Cross-platform
Interaction design
Prototyping
User flows
02
Design Systems & Ops

Building the infrastructure that makes good design repeatable. Component libraries, token architectures, governance models, the boring-sounding stuff that quietly saves thousands of hours.

Component architecture
Design tokens
Governance
Contribution models
Team workflows
Documentation
03
AI-Enhanced Workflows

Integrating AI where it actually helps, not where it sounds impressive. Pattern recognition, automated QA, intelligent tooling. Humans stay in the loop, decisions stay grounded.

AI-assisted tooling
Pattern recognition
Automated QA
Human-AI interaction
Intelligent suggestions
LLM integration
04
Research & Strategy

Decisions backed by evidence, not gut feelings. I synthesize qualitative and quantitative signals into structures teams can actually act on.

User research
Synthesis
Information architecture
Product strategy
Data-informed decisions
Stakeholder alignment
#DesignSystems #BackOffice #AI

Veepee

France · Global · 2024–2026

Scaling a multi-brand e-commerce ecosystem through governance, systems, and AI-assisted workflows.

Led Design System governance across multiple product and dev teams
Reduced design-to-dev friction through good documentation and UX practices
Facilitated stakeholder alignment in complex, multi-team environments
#Education #AI #DesignSystems

Kira Learning

United States · 2023–2024

Structuring design work and integrating AI into a multi-role education platform for computer science learning.

Introduced structure and documentation to previously fragmented design work
Improved cross-role consistency across student, teacher, and admin flows
Helped integrate AI-driven features without compromising usability
#HealthTech #ConversationalAI #DesignSystems

Tucuvi

Spain · Europe · 2022–2024

Designing a medical conversational AI platform end to end, from clinical dashboards to design system to AI decision logic.

Transformed a fragmented interface into a structured, scalable platform
Enabled faster product iteration through a consistent design system
Improved clarity across complex clinical monitoring workflows
#Ecommerce #UXResearch #Enterprise

HP Parts Store

Spain · Global · 2022–2024

Improving clarity and conversion in a global e-commerce platform with high data density and strict product compatibility rules.

Identified key friction points affecting conversion and search success
Improved product discovery clarity through research-backed interaction changes
Strengthened stakeholder confidence by presenting structured insights and rationale
VIAVIA
Spain · 2021–2022

Designing user flows and back-office dashboards for a European fashion resale platform balancing e-commerce simplicity with operational complexity.

#Ecommerce #BackOffice #OperationalUX
4Link
Spain · 2020–2021

Bringing structural coherence to a growing SaaS platform through navigation redesign, reusable patterns, and cross-module consistency.

#SaaS #DesignSystem #UX
Affinity
Spain · 2019–2020

Improving e-commerce flows and cross-market UX consistency for a large European pet-care brand through user research and interface design.

#Ecommerce #UXResearch #Brand
Tao
Spain · 2018–2019

Defining information architecture and interaction patterns for an early-stage wellness product in a high-ambiguity environment.

#Wellness #EarlyStage #UX
Spreading
love for design

Design gets better when you share it. I've taught at universities, led workshops for institutions, and trained teams internally, because the best way to raise the bar is to bring others along.

University Teaching

As a professor at UOC, I taught Interface Design to UX/UI bachelor students, combining theory, real-world product examples, and practical system thinking to prepare students for professional digital teams.

Design Workshops

I designed and led digital design workshops for EU professionals and institutions, focusing on practical problem-solving, collaboration, and user-centered decision-making in complex environments.

Internal Trainings

At Veepee, I delivered internal training sessions on UX, Design Systems, Figma workflows, accessibility, and design-to-development collaboration.

A bit more
about me
Based in
La Riera de Gaià, Tarragona, Spain, digital nomad, open to remote
Languages
Catalan (native), Spanish (native), English (fluent)
Studies
Multimedia degree, UX Design Masters degree, Into Design Systems constant new learnings, Teaching masters degree
Off the clock
Painting, singing, playing guitar, pole dancing, admiring my cat
Also me
I overanalyze menus in restaurants and do all the graphic design for my hometown
Current obsession
How AI reshapes design craft without replacing it
How colleagues describe me
Systems thinker Proactive Fun to work with Calm under pressure Curious by default Perfectionist Overthinks sometimes Too honest
Things I
believe in

The principles I keep coming back to, the ones that shape how I think, design, and collaborate.

01 01

Less is more

Strip away the unnecessary until only what matters remains. Every element earns its place through purpose, not decoration.

02 02

Put users first

Real people with real problems, that's where every decision starts. Empathy isn't a phase, it's the foundation.

03 03

Work smarter, not harder

Scalable systems, reusable patterns, and automation where it counts. Efficiency isn't laziness, it's respect for everyone's time.

04 04

Good communication

The best design work means nothing if you can't explain the why. Clarity in conversation is just as important as clarity on screen.

The right fit
matters
Impact over output

I want my work to matter. I'm looking for teams where design decisions are driven by real problems and measured by meaningful outcomes, not pixel volume.

Real collaboration

Cross-functional partnership where designers, engineers, and product work as true equals. Not handoffs, conversations.

Design maturity

Organizations that understand design as strategy, not decoration. A seat at the table, not just a step in the pipeline.

Complex problem spaces

I thrive in ambiguity. Healthcare, education, enterprise, the harder the problem, the more interesting the design work.

Room to grow

Environments that encourage experimentation, continuous learning, and pushing beyond what's comfortable. AI, systems thinking, new methodologies.

Human-first culture

Teams that value empathy internally, not just in their products. Where trust, transparency, and psychological safety aren't just slogans.

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Let's
connect